Sarah Finnie RobinsonFounding Director, the 51 Percent Project
Sarah Finnie Robinson is the Founding Director of The 51 Percent Project, a climate communication initiative at Boston University’s Institute for Sustainable Energy. She holds faculty appointments at Boston University’s College of Communication and at the Graduate Program in Urban Biogeoscience & Environmental Health.
Robinson is the founding partner of WeSpire, whose behavior-change platform is used at S&P 100 corporations to engage employees on sustainability and other purpose-driven initiatives.
Her ongoing research investigates barriers and accelerators to corporate climate action, including stakeholder engagement, at Princeton University’s Behavioral Science for Policy Lab.
Robinson serves on the Advisory Council of Boston Harbor Now and its Climate Roundtable. She is on the Board of ecoAmerica. She began her career at The New Yorker and continued at The Atlantic and at iVillage, where she was the launch content director. Publications include The Atlantic, HuffPost, and mindbodygreen. B.A., Princeton University, English; M.A., Middlebury College Bread Loaf School.